When building a website, user experience is always one of the key considerations. If your target audience doesn’t like what they see on your website, they would rarely engage any further with you and your business. And you know how detrimental it would be for your brand reputation, bringing down your overall sales. So, stay clear of such possibilities by building a user-friendly website for your business. Wondering how? We are a team that specialises in website design in Melbourne and therefore, one team you need to build a top-class website. So, let us take you through a few web design practices that would be sure to elevate your user experience.
Let’s get started.
In this mobile-first world, most people access the web through their mobile screens. So, if your website doesn’t function well on a mobile, then you won’t be able to promote a positive user experience. So, you have to prioritise mobile-friendly design and create a mobile responsive website that adapts seamlessly to different screen sizes and devices. That way no matter which device the target audience uses to browse through your website they will be sure to have a satisfactory experience and that would help develop trust in your brand.
Fast Loading Speed
In today’s world everyone is in an hurry and nobody likes to wait even for a second. So, if your website takes time to load, your audience would be quick to press back and switch to some other alternative (which there are in plenty). So when investing in a website design in Melbourne make sure to put this requirement on the table and optimise your website’s performance to load quickly. Minimise large images, use efficient coding practices, and leverage content delivery networks to minimise the loading times and way way for a positive user experience, every time.
Imagine visiting a website and struggling to find what you are looking for. What would be the first thing you do? You would quickly leave that site and switch to another one. Don’t let that happen with your website visitors by building a navigable website. Invest in a clear and intuitive navigation structure that allows users to easily locate the desired information. Use logical menus, breadcrumbs, and a consistent layout to help users easily find what they’re looking for and also implement “sticky” menu for better navigation.
Clear Call-to-Action (CTA)
Suppose a potential customer visits your website, likes your products/services and wishes to engage further. But they are unable to determine how to proceed. So, they wouldn’t want to waste their time and move to the next option. To prevent such occurrences, make sure your website design in Melbourne has CTAs that are strategically placed to stand out. Use compelling language and design elements that encourage users to take desired actions like making a purchase. Also, make sure to make your CTAs brief and interactive.
Whitespace and Readability
Every website should be informative and have all the content that your target audience would like to know. But at the same time, it is important to have ample white space to promote readability. So, make sure to maintain a clean and uncluttered design with ample whitespace. Also, readability is another key consideration. So, make sure to choose legible fonts and text sizes, and use contrasting colours for text and background.
Visual hierarchy is another factor that influences the quality of your website design in Melbourne. Your content should be placed in a way that users instinctively know which content is more important. So, implement a clear visual hierarchy by using different font sizes, colours, and spacing to emphasise important content and guide users through the page. Make sure to appropriately style your headings and subheadings so that users can skim through the content f they want and find what they are looking for at a glance.
Maintain a consistent brand identity throughout your website. Use consistent colours, typography, and imagery to reinforce your brand and make the website feel cohesive.You can have a colourful website but make sure to use colours that go well with your brand’s overall image. For instance, a medical website should be minimal, whereas a website for a restaurant should be vibrant and this idea should be followed consistently across all pages. Other than that, your logo should remain consistent and so should your brand colours.
When building a website or while investing in website design in Melbourne you have to ensure that your website is accessible to all users, irrespective of their cognitive or physical abilities. All websites in Australia should follow and pass the web accessibility standards (e.g., WCAG) and build a website that can be accessed by people with disability. For instance, you have to provide alternative text for images and transcripts for videos and text to speech feature amongst several others.
So, these are some features you need to incorporate into your website design in Melbourne to create an effective and user friendly website. If you are looking for a team that can help you build such a website while offering assistance with SEO in Geelong, connect with us at Make My Website today. We are a team of web design and SEO experts that will help you take your business to the next level.